OPERATION A.B.L.E. ANNOUNCES “WE’RE NOT DONE YET!” SELFIE CAMPAIGN
CHALLENGE TO FOSTER, ENCOURAGE AND INCREASE AWARENESS OF THE MERITS OF OLDER WORKERS
BOSTON – September 12, 2018 — Operation A.B.L.E. (Ability Based on Long Experience), kicked off a new social media campaign today to bring attention to the difficulty age-discrimination and other factors present to workers 45 and over. The U.S. Department of Labor estimates that one in four eligible workers will be over 55 by 2026. The DOL also cites age-discrimination in the workplace as a major stumbling block for older workers.
“Unemployment is low and the American workforce is growing older, and while many employers are hard-pressed to fill open positions, workers over 45 are facing discrimination, stereotyping and loss of respect in the workplace,” said Joan Cirillo, A.B.L.E.’s President & CEO.
Operation A.B.L.E. created this selfie challenge to encourage people of all ages to celebrate the mature workers in their lives. They need only take a selfie of or with their favorite older worker and post it to Twitter, Facebook or Instagram using one or more of the following hashtags: #FavoriteOlderWorker, #OlderWorkersRock or #NotDoneYet. Cirillo said, “Everyone knows an older worker, whether they are a parent, teacher, coworker, friend, or themselves. We want to stimulate a dialog about the realities they face in the workplace.”
Selfies will be collected and posted on Operation A.B.L.E.’s website, but it is hoped that by posting to their personal accounts and challenging others in their networks, people will start conversations among their friends, family and community about why older workers are special to them, and why they should be special to all of us.
Employers who have signed on to the AARP’s Employer Pledge Program, or as A.B.L.E.’s ABLE-Friendly Employers, report their older employees have a strong work ethic, are reliable, have a willingness to learn, are committed and collaborative, are great mentors, have a wide and deep knowledge base, and have a social and professional perspective.
“The facts are the American population is aging, people are living longer and healthier lives and many cannot afford, or do not wish to retire,” Cirillo said. “The workplace needs older workers to maintain a strong economy. It’s time to face down discriminatory practices of all types and give people a fair chance to compete and prosper.”
About Operation A.B.L.E.:
Since 1982, Operation A.B.L.E. of Greater Boston has been the only organization in Massachusetts whose sole mission has been to provide comprehensive training and employment services for job seekers 45 years of age and older. Since it began, more than 36,000 individuals have been assisted by Operation A.B.L.E., which is celebrating its 36th Anniversary.